A Critical of Persuasive Language Copywriting as Modern Literature in IKEA Advertising using Norman Fairclough Theory
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NEWSFEED.ID, Tangerang — Language plays an important role in shaping the way people think and behave. While literature has long been recognized as a medium for expressing ideas and reflecting society, advertising has become another powerful form of communication in modern life. Through carefully chosen words and creative messages, advertisements do more than promote products…
